Do you want to know the secret for standing off the crowd for successful admission into the B-school of your dreams? As per an ex-Harvard admission officer, the key to this success lies in personal branding.
Humans have the habit of categorizing things into usually two groups. This happens autonomously almost unconsciously in our minds. But with the right personal branding this common habit of admission officers can be tackled with. As they often tend to pile students into two categories – the ones they want and the ones they do not want.
Understanding personal branding:
While the concept of branding is easy to understand in business as it is the way to properly summarize what a company does and how it wants to represent itself. For instance, when you think of Apple you immediately think of phones that are high quality, high end in pricing, graphical details of their phones and computers and the ease of use. And when you think of Nike you immediately think of sport shoes and other sporty apparel for everyday wear. Continue reading –>