The fact that the creative industries together accounted for \u00a384.1 billion of the economy of the United\u00a0Kingdom got acknowledgement only in very recent times. So, it was only befitting that it was soon\u00a0followed by the announcement of a new two year executive MBA with the joining of forces by Lord\u00a0Puttnam who is an film producer with the distinction of winning an MBA and Channel 4 which is mainly\u00a0geared towards providing upcoming media bosses the business skills that are needed to be able to\u00a0thrive in the marketplace globally.<\/p>\n
However throwing a corporate angle to arts and media industries in Britain has always been somewhat\u00a0of a contentious issue.\u00a0The course which is to be stretched over a period of two years covers what is termed as- the five\u00a0tensions of creative leadership by the organizers and ready up executives for the pressures associate\u00a0with the job and enable them to balance the factors of failure chances and the necessity to take risks.<\/p>\n
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Also on the curriculum will be topics related to ever debatable concerns over creative freedom vis-\u00e0-vis\u00a0the constraints imposed by commerce, collaboration as against competition, short term vs long term\u00a0and the skills of crafts vs automation.<\/p>\n
According to Puttnam, the MBA is meant to make sure that the leadership of the creative industries rest\u00a0on the shoulders of people who are able navigate through the challenges posed by the digital era with\u00a0comprehensive knowledge and skill.<\/p>\n
The sector of independent TV production which now stands at several millions of pounds was at first a\u00a0cottage industry but right now is a big business with several producers of content and artists operating\u00a0in the global marketplace.<\/p>\n
The announcement of the MBA was welcomed by Ed Vaizey, the minister of culture and the digital\u00a0economy.\u00a0Channel 4 will fund at the moment six student grants for the course developed by Atticus Education, a\u00a0company owned by Puttnam with the help of Creative Skillset, an industry body.\u00a0The course has the distinction of being designed by Ashridge Executive Education who will also actually\u00a0teach the contents of the course.<\/p>\n
According to a recent research by Creative Skillset many of the top staff at creative industries were\u00a0found wanting in strategic and management skills.\u00a0The MBA will also impart core skills like management of operations, innovation, creation of strategic\u00a0value, development of business practice that may be sustained, finance with leadership and managing in\u00a0a global context.<\/p>\n
Source: The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"