Industry/company analysis is arguably one of the most important domains in the field of business strategy that enables managers to evaluate the position of their company with respect to other companies based in a particular industry. It is the practical nature of this domain that makes it so relevant in the academic realm. The subject has a broad scope that allows students and academic researchers to gain valuable knowledge regarding organizational decision making thereby allowing them to get a holistic view of the contemporary business environment. This paves way for researchers and students to seek mammoth magnitude of knowledge that are associated with ensuring enhanced business performance and operational efficiency. The industry/company analysis projects include an in depth analysis of the following aspects:
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