Multi-National Competitive Position and Cross Culture Management of Kodak

Multi-National Competitive Position and Cross Culture Management of Kodak

The following report has identified the competitive position of Kodak, the pioneer of imaging technology sector in the contemporary conditions considering its global market operations. One of the primary reason for its failure has been identified as the lack of upgradation to the latest technological advancements. The changes that took place in the overall strategic management of the company due to the environmental forces has been identified along with its influence on the future operational activities.

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