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Industry analysis for Highway Coffee

Type: Report

Domain: Industry Analysis

Words: 3000


Industry analysis for Highway Coffee

The Highway café will be a full service café located in Brighton Road in Glenleg, South Australia. The cafe features will have a complete menu that will be reasonably priced for all ‘comfort food’ primarily from American and French menus. The sections within the cafe will encompass a coffeehouse, magazine section, dessert bar and live performance area.
The Highway Cafe shall be an LLC managed by Thistle, Kostya, Lotz (60%), a professional accounting practice, and Amin Yak (20%) and Connie Yak (20%). Amin Yak is renowned in the hospitality industry and shall benefit Highway cafe with his expertise in the business. Connie Yak brings rich experience of managing finances in the hospitality industry. The company shall also utilise her for designing the interiors and arranging a good ambience for the cafe.
Highway cafe shall provide excellent food and beverages and relaxing ambience at the most competitive prices. The target customer initially would be residents and tourists flocking in and around the 5 kilometre radius of the cafe.
To set itself apart from rest of the cafe in and around Glenleg, Highway cafe will introduce the concept of American Alfresco Dining on the patio space for its customers. It shall honour international recipes and keep them as authentic as possibly. Patio dining, relaxing environment and live entertainment should add together as a perfect recipe for relaxation to customers.
Keys Success Factors
Highways cafe identified the following factors that shall be its keys to success:
1. Quality of products: Food, entertainment, ambience and beverages need to be of excellent quality in order to serve value to customers.
2. Service: Customers should have a nice time and want to stay longer; such should be the level of service. Highway cafe aims to cater to this with the help of highly experience management and motivated staff.
Highway cafe shall be an LLC owned by Thistle, Kostya, Lotz (60%), Amin Yak (20%) and Connie Yak (20%).
The paper will lay out a detailed analysis of the market, the customer profiles and the strategic business plan for starting up with Highway cafe. This plan shall include details on the company, the market, and plans of action, product offerings, management, business forecasts and financial plans.
Value Proposal
The cafe’s value proposal shall be to deliver quality food and variety in products in a relaxing and entertaining ambience to its clients.
Future Product Plans
Highway cafe shall initially focus on its cafe products and dessert menu. Once it gains recognition for its novel preparations and business picks up, Highway Cafe plans to expand into proper lunch and dinner menus. Also, as a part of product expansion, Highway cafe also plans to tie up with surrounding business houses and law firms for catering opportunities at their corporate events and providing customised menus for their business meetings as a regular feature.

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