Type: Report
Domain: Strategic Management
Words: 3000
The operational activities of a business firm are highly susceptible to a variety of external environmental factors comprising of environmental, economic and social influences. The following report determines how each of these three factors affects the business activities of the world-renowned American beverage manufacturer Coca Cola. Sustainable operational activities that results in directly influencing the brand image of the company has made it difficult for Coca-Cola to manage all the issues being presently faced.