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Influence of Macro Environemental Factors on Coca Cola's Busiiness Operations

Type: Report

Domain: Strategic Management

Words: 3000

 

Influence of Macro Environemental Factors on Coca Cola's Busiiness Operations

The operational activities of a business firm are highly susceptible to a variety of external environmental factors comprising of environmental, economic and social influences. The following report determines how each of these three factors affects the business activities of the world-renowned American beverage manufacturer Coca Cola. Sustainable operational activities that results in directly influencing the brand image of the company has made it difficult for Coca-Cola to manage all the issues being presently faced.



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