We are a consumption driven community. While minimalists shout themselves into perpetual muteness complaining about how much people around world love to consume and how much waste they are producing in turn. But the truth still remains unchanged that we really enjoy obtaining new products. According to a survey surprisingly it has been found that Americans buy the same 150 items over and over again! And these items make up for 85 percent of the household needs of American families as revealed by the Harvard Business School study.
But then how can you as an aspiring business person be able to convince people to trust your new products and businesses and become faithful customers?
The secret to successful selling is to make the products seem relevant for your customers, this will help them get over their hesitation and make your new item speak to them!
To help sell your products in a crowded marketplace where the competition is fierce, follow these 5 nifty tips:
Advertise your advantage well:
What is it that makes your business better than everyone else in the industry? Let your customers know right from the start about what truly stands out in your business. Perceivable advantage is built on factors such as, prestige, better convenience, enhanced effectiveness or better value for money.
Even products that are used for cleaning or others, which customers use for mundane purposes can win by basing their marketing strategy on this idea. For instance, Mr. Clean Magic Erasers is a product that trumped over their competitor’s market share as it could do the same thing as previous liquid cleaners could do, but only better as it did not damage the paints on the walls of the customers. The brand decided to leverage on this advantage by clearing advertising their ability to remove touch marks without damaging wall paint through a demonstration on the TV ad campaign. This acted as a positive reinforcement for consumers before they made their purchase decisions.
Make place in your consumer’s routine:
Do your customers need to put in extra effort for making a transition into using your products from the current ones they use? You must understand that if the cost of your products is higher than the relative advantage associated with it then your clients will not try the new products.
Build products that work right of the box:
You must always follow one rule of thumb, which is when creating new products o not add more work for the customers. Make sure that your product works just the way you want it to the first time out of the box, and from then on every time in the same functional manner. A garden hose that is kink free should be kink free the first time and from then on every time one uses it. You would not make much money by selling a children’s toy that is too difficult to assemble or by building a complicated slow cooker that instead of reducing a new mom’s workload, adds to it as it is too hard to figure out how it works.
Have the benefits of your products easy to identify:
The better it is to perceive the benefits of your products, the easier will it be to market it.
Let your customers try out your products on their own first!
Tea bags were initially used as samplers and given away for free so that people could taste the tea samples before buying the large tins. This impacted immensely the trial-ability of brewed tea and eventually also added to the popularity of tea bags.
The best modes of risk-free experiments is to give away samples and offer store demonstrations, they have long been tried and tested to be highly effective for marketing. And if you find giving parts of your product away for free a little too much then try out other ploys such as, “buy one get one free” or “discounted sale prices”.
When it comes to local products and services, companies actually benefit from social interactions, for example an informal gathering, where guest can play with the new products or learn about certain new services could be a good place to start selling your idea or products. You can also consider visiting a farmer’s market or an open market to let your potential customers smell, taste and get a touch of what you are offering. The secret rule behind effective selling is the easier something is for trial the faster it will sale!
Happy selling in your future business!