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Business Plan for Kings Meal Restaurant

Type: Report

Domain: Business Plan

Words: 1250


Business Plan for Kings Meal Restaurant

Vision Statement
Kings Meal Restaurant focuses on delivering international cuisine and a great seafood experience to almost all customer groups. We shall try to deliver value in the fine dining experience.
Kings Meal Restaurant’s prime focus shall be on customer satisfaction. It shall target all groups of people, young and old, families and couples, singles and children and aim to provide great food that that leaves everyone satisfied and wanting to come back again. In achieving this objective, we shall not forget our employees. Each one is special to us and we would hold employee welfare as important as catering food.
Our aim shall be to have a variety on our menu, a great ambience, friendly staff and an overall great dining experience.
Business Concept
Kings Meal Restaurant will be an LLC backed by the founder of Melinda catering, Melinda Crow. It shall be a 50 seat eatery delivering a fine dining experience. It shall also have a 20 seat capacity lounge and shall primarily serve Mediterranean Cuisine with a touch of Asia.
The restaurant shall be located on Long Branch in New Jersey. This is an ideal location for setting up the restaurant because of recent upcoming resort and ferry service projects that shall act as a crowd puller. The place also needs a cosy dining area for those who come to relax at the beaches lining the shore. It shall be a perfect set up for meetings, dates, quick bites and drinks with luxurious and comfortable furnishing.
The restaurant as well as the lounge shall be open 7 days a week. Menu shall be an inspiration from Mediterranean specialities like Islander Steak, Fish Carpaccio, Pizza, Tordos, and Hot Cheese Salad etc. Asian influences shall include Sushi, Tandoori, Tofu and Chicken based dishes. Pricing will be based competitively but Kings Meal shall try to deliver more of value to customers rather than cost benefits.

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