Domain: Business Plan
Business management and development process are complicated and essential elements for any organisation. The organisation selected for this report is NH Hotel and the study has tried to identify the problems faced by the company in the contemporary scenario. It was observed that limited focus towards customer needs and expectations has led to dissatisfied consumer base. Also the existing organisational structure of NH Hotels revealed a gap between the operations and other functional segments of the company and hence a communication network for aligning the primary departments was suggested. On the other hand, for evaluating a new growth plan for NH Hotel, market development was selected with the help of Ansoff matrix analysis. The project developed is mainly directed towards enhancing brand equity and revenue streams for the hotel in a new market with huge potential for growth. Thus, Belgrade was selected as the spot for market development. The project has included thorough financial and revenue analysis along with the analysis of the market which helped in building work schedule of the entire operations. The research has also been directed towards understanding the capability of the organisations in the process of market development process in Belgrade, Serbia.
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