Domain: Strategic Management
Aldi in the recent times has emerged as an important player in the retail segment of the U.K. The low price and high quality products offered by Aldi, is considered to be a plausible threat for existing retailing giants such as Asda, Sainsbury and Tesco. Aldi however due to their relatively small market operations and smaller range of products are not able to enlarge their target consumer market. The current paper is an attempt towards analyzing the strategic policies of Aldi in the market of the U.K. The paper focuses upon both corporate and business strategies of the organization. The analysis ends which a brief understanding regarding what measures the company is require to undertake so as to enhance their market presence.