Remember the buzz that took the whole world by storm and led millions to try and get their hands on .apk files and get out and start walking to catch ‘em all?
It was all for the game Pokemon Go, which is much more than just an over-hyped, addictive augmented reality game that people really enjoyed playing. In fact to be honest there is nothing much you can do with the game, other than catch Pokemons and fight them! But there is much more about the buzz about Pokemon Go, than only its health benefits. It is a great lesson to be learnt about viral marketing.
But what is it about this game of Pokemon Go that can be a great lesson for businessmen and market owners? Continue reading –>
The job role of a white-collar title holding ‘leader’ may seem like an endless list of treacherous points in wordy bullets, but bullets they are in whichever form it is. However, the main priority for CEOs, CFOs and staff managers alike is ultimately one thing – it is to lead with conviction.
But the burning question is – How?
Every c-suite executive in a company has a goal which is to foster excellence. Every company houses an eclectic mix of personalities, temperaments, and skills. Many before you (the presently studying MBA student buried under stacks of uninspiring MBA assignments), have walked the long roads to find the key to effective management. But the key to this unassuming mystery is to simply do one thing, inspire. Continue reading –>