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Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung

Type: Report

Domain: Branding And Consumer Behaviour

Words: 2000

 

Consumer Behaviour and Branding: A Comparative Analysis of Apple and Samsung

The brand image of a company reflects the degree of value successfully developed by it in the minds of the customers. The following report analyses the branding procedure followed by the two well-known electronic device company of the world, Apple and Samsung by establishing a direct relationship with the consumer purchase intentions and behaviour.



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