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B2B and B2C Marketing of Qantas

Type: Essay

Domain: Strategic Marketing

Words: 1500


B2B and B2C Marketing of Qantas

This essay highlights the importance of B2B and B2C marketing in the airline industry by focusing on their differences in reference to Qantas airlines. In B2B form marketing, it provides detailed focus the importance of reaching to suppliers and clients for reduction of costs whereas in case of B2C marketing, Qantas focuses on the needs of customers.

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