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Consumer's Reaction on Product Imitators and Brand Loyalty: Apple And Samsung

Type: Research Proposal

Domain: Consumer Behaviour

Words: 2000

 

Consumer's Reaction on Product Imitators and Brand Loyalty: Apple And Samsung

The following section of the report provides a research proposal that aims to analyse the reaction of the consumers towards product imitators and its relation with brand loyalty. For this study, the researcher has selected the mobile phone industry will special reference to the two leading brands of Apple and Samsung.



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