Domain: Strategic Marketing
The paper analyses the marketing environment of an Accenture in Tunisia, a country in the African subcontinent. It is analysed that the continent is in a developing phase and has been highly supportive of foreign capital investments in the continent. Accenture has had significant operations in a few countries in Africa and has made business attempts in Tunisia.
The Tunisian market has now become highly lucrative for businesses offering advantageous trade location and tremendous scope for business activities. It is also supporting free trade with the EU. In this scenario, the PESTEL analysis analyses the external business environment in Tunisia. The paper moves on to create a SWOT of the suggested business venture based on the external analysis and the internal strength analysis of the company based on McKinsey’s 7S framework to establish findings and recommendations of possible business in Tunisia.