Comparing and Contrasting the Different Types of Marketing Research on Consumer Behaviour

Comparing and Contrasting the Different Types of Marketing Research on Consumer Behaviour

Marketing research is identified as the process of gathering information relating to a particular topic for further analysis to draw suitable conclusions. The following report has analyzed the different forms of consumer market research comprising of netnography, descriptive and exploratory. Important and valuable data related to consumer purchase behavior is analyzed using the different market research methods

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