Destination Marketing Strategy: Patagonia

Destination Marketing Strategy: Patagonia

The following report focuses on the destination marketing process of Patagonia, a shared region between Argentina and Chile. Destination marketing has not only enhanced the scope for the travel and tourism firms, but has also contributed towards enriching the economic and social values of the several resourceful sites of the world. It has been identified that the strategy is likely going to enhance the overall performance and productivity of Patagonia.

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