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Strategic Analysis of Marks And Spencer

Type: Report

Domain: Retail Marketing

Words: 2400


Strategic Analysis of Marks And Spencer

This report aims to establish analysis of the strategic position of Marks & Spencer in the UK retail market. Thus, further evaluation is conducted on the basis of PEST analysis of the company, factors influencing alterations in consumer purchase behaviour, products and consumer satisfaction, distributional channels, and sustainability from competitive positioning perspective. Porter’s five forces analysis of this company has also been done in this report.

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