How Has Globalization Influenced Consumer Behaviour Towards Multinational Brands?

How Has Globalization Influenced Consumer Behaviour Towards Multinational Brands?

The following report provides the research proposal to analyze the influence of globalization on the behavior of the customer towards the multinational brands entering into the market. Consumer behavior is identified to be dominated by a variety of factors comprising of huge availability of a large number of options and alternatives for the final decision-making process.

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