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Global Expansion of Jameson Irish whiskey

Type: Report

Domain: Strategic Marketing

Words: 3250


Global Expansion of Jameson Irish whiskey

This report focus on the strategic management and expansion plans of Jameson Irish Whiskey, one of the premier brands of whiskey of Ireland. Market environment of Sweden and India is evaluated by techniques such as PESTLE, SWOT, and Operation strategy in order to ascertain specific entry mode of the brand in these two nations.

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