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Social Media Networking and Its Impact on Customer Purchase Decision

Type: Report

Domain: Digital Marketing

Words: 2250

 

Social Media Networking and Its Impact on Customer Purchase Decision

The following research has determined how the changes taking place in the information and communication segment has influenced the business operational activities and the life style of consumers. Consumer decision making is largely influenced by marketing initiatives accompanied by social media. However, purchase decision is also influenced by other factors such as price, word-of-mouth referrals and availability of adequate product information from various sources.



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