Type: Research Proposal
Domain: Retail Marketing
All multinational firms vigorously try to expand to new markets so that new opportunities can be trapped. Tesco has already been able to expand itself successfully in a number of markets. However in order to maintain its dominant position in the retail industry it is essential for Tesco to expand into newer markets. In the current paper, it is analysed whether entering in to the Indian markets would be a suitable decision and would it facilitate the company to grow in size. In order to understand the feasibility of entering the Indian markets, the researcher has conducted studies in respect of the conditions existing in the retail segment of the nation. The study incorporates data collected using both primary and secondary techniques of research, which leads to valid conclusion in respect of the objectives of the research work.