Domain: Sungstainable Marketing
From the beginning of 1980 the concept of sustainable marketing came into existence. In recent years there has been a widespread and increasing support came forward for the subject. The Brundtland commission in its report defined sustainable marketing as the marketing required to satisfy the present need without affecting the capability of future production. Sustainable marketing takes into consideration the preservation of natural resources and cultural beliefs.
This report highlights on the areas such as the principals and values of sustainable marketing, the rational of sustainable marketing and the challenges which are faced by the companies in 21st century. The project also highlights about the green marketing process and the present issues which are faced by organisation about maintaining the eco logical balance of the environment.
Apart from this an organisation has been chosen to have an insight of their environmental policy and marketing mix strategy which they have undertaken. In this report Hewlett Packard or what is popularly known as HP is chosen to conduct the research.