Domain: Industry Analysis
A tablet computer is an electronic device which comprises of a touch screen LCD and virtual keyboard. This gadget is also known as a mobile computer as it resembles a mobile phone. But the product has all the essential features of a computer, such as internet accesses, office suite, and entertainment features. Now Supernova ltd. a German based firm is planning to enter the Australian market with the above mentioned product. There is a huge scope for them to get success in Australia as the consumers are very much keen to try to new and innovative products.
The main objective of the project is to analyze the demand of this particular product in Australia and to know about the consumer’s acceptance of new & innovative products. Apart from assessing the demands and wants of consumer the report will analyze the porter’s five forces with respect to the electronic computer industry within the Australian market. The report will also highlight on the cultural differences between the two countries based on Hofstede’s cultural dimension model.
The key finding of the report is the existence of huge demand for tablet pc in Australia and some forecasting agencies have predicted that the sales figure will be skyrocketing in the years to come.