Learn to Create an Undying Buzz by Taking Lessons From Pokemon Go

Remember the buzz that took the whole world by storm and led millions to try and get their hands on .apk files and get out and start walking to catch ‘em all?

It was all for the game Pokemon Go, which is much more than just an over-hyped, addictive augmented reality game that people really enjoyed playing. In fact to be honest there is nothing much you can do with the game, other than catch Pokemons and fight them! But there is much more about the buzz about Pokemon Go, than only its health benefits. It is a great lesson to be learnt about viral marketing.

But what is it about this game of Pokemon Go that can be a great lesson for businessmen and market owners? Continue reading –>

Why Reference Your Academic Papers?

Know the different styles and when to use them: MLA, APA, Chicago & Harvard

You have probably heard several times, that when you are writing an academic paper it is important to use referencing for your writing. But ever asked why it is so important?

If you are writing a piece of work and are making use of other people’s ideas then you have to reference them. To do so you must include detailed information on all the sources you took consultations on, and they should be mentioned in both within your text (as in-text citation) as well as at the end of your writing as a properly formatted reference list. Continue reading –>

Should You Hire Employees That Are Better Than You?

The most effective way to build a successful company is by hiring intelligent people. Find the most capable candidates and dress them, to set to work. But wait, what if their brilliance exceeds your own?

Most hiring managers on obtaining a candidate’s resume compare their qualifications with the job description. But they do not sit back and think – Can I learn something from this guy?

The reason being that a manager with a shiny MBA degree after drudging through sheets of MBA assignments does not want to be outshined by the skills, creativity and experience of a freshly off boat! Continue reading –>

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